Jobs & classifieds
Push notification best practices for job boards and classifieds sites
How often to send, what subscribers signed up for, what holds their attention and the mistake that loses it, for job boards and classifieds sites.
Updated · By the SharePush team
- Usual cadence
- 1–7 campaigns a week
- How solid this is
- Reasoned from the opt-in No independent study of push in this sector has been published. This follows from what the subscription promised, so weigh your own numbers above it.
What do people expect from push notifications on job boards and classifieds sites?
They opted in for a specific thing (a role, a location, a salary band) and their interest has an end date. Anything outside the match is spam to them.
How often should job boards and classifieds sites send push notifications?
The usual band is 1–7 campaigns a week. Volume should follow how many real matches exist, not how many listings you published.
That band is a starting point, not a target. Your own click rate is the better judge: it moves before the unsubscribes do.
What works on job boards and classifieds sites
- Match before you send: an unmatched listing is worse than silence on this kind of site.
- Ask for the criteria up front; here people are willing to tell you, which is rare.
- Expect churn by design: a subscriber who found a job is a success, not a loss. Do not chase them.
- Batch matches into one send rather than one alert per listing.
What is the most common push notification mistake on job boards and classifieds sites?
Sending the whole board. One irrelevant role is forgivable, five in a row means the matching does not work and they leave.
The rules every site shares
Your sector changes the volume, not the rules. Chrome runs three systems against every site that sends web push (on-device spam warnings, automatic permission revocation and push API rate limits), and the same five habits keep you clear of all of them.
- Earn the permission before you ask for it The prompt itself is scored. A low acceptance rate pushes you into Chrome’s quieter UI and counts against you in the rate-limit formula.
- Treat volume as a budget, not a lever Volume is only half of every Chrome penalty: the other half is time spent on your site. Five pushes a day is fine for a daily-visit audience and disruptive for a once-a-month one.
- Write copy the classifier does not flag The model reads your title, body and buttons. It was trained largely on synthetic examples, so it is unpredictable: write like a newsroom, not like an ad.
- Send to the people who asked for that thing Relevance is the only input you fully control that raises engagement and lowers volume at once. It fixes both sides of the ratio Chrome measures.
- Prune before Chrome prunes you A dead subscriber is not neutral. They are the denominator dragging your engagement ratio under the revocation threshold, and they take the live subscribers down with them.