The web push playbook, as a PDF
The same playbook as our free web guide, in one file to keep, print or share with your team.
What is inside
What Chrome is doing to web push
- On-device spam warnings
- Automatic permission revocation
- Push API rate limits
The practices that hold everywhere
- Earn the permission before you ask for it
- Treat volume as a budget, not a lever
- Write copy the classifier does not flag
- Send to the people who asked for that thing
- Prune before Chrome prunes you
Cadence and copy for your kind of site
News & media, Sport, Finance & crypto, E-commerce, Blogs, magazines & communities, Jobs & classifieds and SaaS & education.
Get it by email
Free. One email with the PDF, nothing else unless you ask.