About Us

We build SharePush in Rome

SharePush is made by Second Breakfast, a small product studio in Rome, Italy.

Why we built SharePush

We spent years building analytics for news publishers at Second Breakfast. The same request kept coming back: readers arrive from search and social, read one article and leave, and web push was the one channel that could bring them back without an app or an email address.

The tools publishers were using had been built for a single send. A match, a vote count or a breaking story changes after the first push, and the only option was to send another one and watch readers block the site.

So we built SharePush around three ideas: a notification that updates in place, audiences built from what readers click, and articles that send themselves from RSS on a schedule that respects the reader.

What we care about

Fewer, better notifications. A reader who blocks a site is gone for good, so SharePush is built to send less and land more: daily caps per subscriber, inactive readers paused, and targeting by interest instead of blasting the whole list.

We write down what we learn, too: our web push best practices collect Chrome's rules and what works for each kind of site, with sources.

Our products

Our team

Lorenzo Diaco

Lorenzo Diaco

Dimitri Stagnitto

Dimitri Stagnitto

Ciro Esposito

Ciro Esposito

Filippo Ficarola

Filippo Ficarola

Alessio Bonanni

François Cardinaud

Giacomo Colizzi

Giacomo Colizzi

How we work

  • Integrity: We are committed to maintaining transparency and honesty in everything we do.
  • Innovation: We continuously strive to improve and adapt our platform to meet the evolving needs of our users.
  • Customer-Centricity: Our users are at the heart of our decisions, and their success is our priority.
  • Collaboration: We believe in the power of teamwork and partnerships to achieve greater outcomes.

What's next

Every SharePush release, with what changed and why, is in the changelog.

Want something on it? Tell us: most of what we build started as a customer's request.