Interest segmentation
Push notification segmentation by interest
Tag every campaign with the topics it is about. SharePush watches what each subscriber clicks and gives them a 0 to 100 interest score per topic, so the next push goes to the readers who care about it.
Free up to 10,000 active subscribers · No credit card required
Sending everything to everyone is how sites get blocked
A football fan does not want the markets update, and a markets reader does not want the transfer news. Send both to both, and each of them gets one push too many.
Chrome now watches how readers react to a site's notifications, and quiets or blocks the sites they ignore. Targeting by interest is how you send more without being one of them.
How interest segmentation works
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1
Tag campaigns with your own topics
Pick topics like Football, Markets or Recipes when you write a campaign. RSS posts take their feed's topics automatically.
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2
Clicks build a score per topic
Every click adds to the subscriber's interest in the topics of that campaign. The score is their share of interest in each topic, from 0 to 100.
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3
Target by threshold
Send to everyone who follows a topic, or only to readers above a score, for example Football at 60 or more.
What you get
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Your own topic vocabulary
Topics are yours to name and merge. SharePush suggests the ones you already use as you type.
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Scores from real behaviour
Interest comes from what a subscriber clicked, not from a form they filled in once.
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Combine with other filters
Narrow by country, browser and operating system on top of topics and interest.
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Audience size before you send
The composer shows how many subscribers a selection reaches before you press send.
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A welcome for new subscribers
New subscribers have no history yet. A welcome series replays your best past campaigns to them, spaced out and capped.
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Reports by topic
See which topics earn clicks across campaigns, and which readers follow them.
Related features
- Live push notifications Send one push, then update it in place: new score, new status, new headline, no second buzz.
- RSS to push New articles from your feeds become push notifications on your schedule, with their topics attached.
- Web push for websites Add web push to any site with one script tag and one file. No app, no email address.
Sending to news and media sites or blogs, magazines, entertainment, gaming and community sites? Read the playbook for your kind of site, or web push best practices. Every feature is on one page.
Segmentation, answered.
Each click credits the topics of that campaign. A subscriber's score in a topic is the share of their clicks that went to it, from 0 to 100, so it shows how much of their interest the topic takes.
Free up to 10,000 active subscribers