Finance & crypto
Push notification best practices for finance and crypto sites
How often to send, what subscribers signed up for, what holds their attention and the mistake that loses it, for finance and crypto sites.
Updated · By the SharePush team
- Usual cadence
- 7–28 campaigns a week
- How solid this is
- Reasoned from the opt-in No independent study of push in this sector has been published. This follows from what the subscription promised, so weigh your own numbers above it.
What do people expect from push notifications on finance and crypto sites?
They opted in for things that change a decision: a price move, a rate, a filing. Commentary is not what they signed up for.
How often should finance and crypto sites send push notifications?
The usual band is 7–28 campaigns a week. Market hours concentrate the volume. Outside them the bar rises sharply.
That band is a starting point, not a target. Your own click rate is the better judge: it moves before the unsubscribes do.
What works on finance and crypto sites
- Tie alerts to thresholds, not to the clock: "moved 5%" earns a send in a way "daily recap" does not.
- Respect market hours; a send at 2am local is an interruption with no action attached to it.
- Say the number in the title. A finance alert that requires a tap to learn the figure has wasted the notification.
- Keep regulatory and account-critical alerts on a separate channel from editorial ones.
What is the most common push notification mistake on finance and crypto sites?
Pushing market noise as if it were market news. Daily "here is what moved" alerts train people to dismiss the one that mattered.
The rules every site shares
Your sector changes the volume, not the rules. Chrome runs three systems against every site that sends web push (on-device spam warnings, automatic permission revocation and push API rate limits), and the same five habits keep you clear of all of them.
- Earn the permission before you ask for it The prompt itself is scored. A low acceptance rate pushes you into Chrome’s quieter UI and counts against you in the rate-limit formula.
- Treat volume as a budget, not a lever Volume is only half of every Chrome penalty: the other half is time spent on your site. Five pushes a day is fine for a daily-visit audience and disruptive for a once-a-month one.
- Write copy the classifier does not flag The model reads your title, body and buttons. It was trained largely on synthetic examples, so it is unpredictable: write like a newsroom, not like an ad.
- Send to the people who asked for that thing Relevance is the only input you fully control that raises engagement and lowers volume at once. It fixes both sides of the ratio Chrome measures.
- Prune before Chrome prunes you A dead subscriber is not neutral. They are the denominator dragging your engagement ratio under the revocation threshold, and they take the live subscribers down with them.