Clicks vs. Views on Samsung Internet Browser

When reviewing your push notification campaign analytics, you might occasionally notice an unusual pattern: a user is marked as having "Clicked" a notification, but the corresponding "View" (a visit to your landing page) is missing.

While this can happen occasionally across different devices, it is particularly common for users on the Samsung Internet Browser.

This is not a bug in your campaign or our tracking system. It is the direct result of how Samsung devices manage battery life and background applications.

#How Tracking Usually Works

When a user receives a web push notification, our system tracks the journey in three steps:

Delivered: The device successfully received the notification.
Clicked: The user tapped on the notification on their screen.
Viewed: The browser opened, the landing page loaded, and the user saw your content.

For the vast majority of users, a "Click" almost instantly results in a "View". However, Samsung devices handle the transition between clicking and viewing very strictly depending on whether the browser is "Warm" or "Cold."

#The Cause: Samsung Battery Policies

Samsung Android devices use aggressive battery optimization to stop apps from consuming power in the background. Here is how that impacts your notifications:

#1. The "Warm Start" (Normal Behavior)

If a user has the Samsung Internet browser minimized, running in the background, or they were just using it recently, the device considers the app "Warm."

What happens: When the user taps your notification, the phone instantly brings the browser to the front, opens your link, and registers a View. Everything works perfectly.

#2. The "Cold Start" (The Blocked View)

If the user has completely closed the Samsung Internet app (e.g., by swiping it away in their recent apps list), the browser is completely turned off to save battery. This is a "Cold" state.

What happens: When the user taps your notification, our background system instantly registers the Click. However, when our system tells the phone, "Open the browser and load this webpage," Samsung's battery policy intercepts the command.
The Result: The phone decides that a background notification is not allowed to force a heavy app to turn on from a completely powered-off state. The notification disappears from the user's screen, the click is recorded, but the browser never opens. Therefore, no View is tracked.

#What Does This Mean for Your Campaigns?

First and foremost, rest assured that your notifications are delivering correctly and our tracking is highly accurate. If you see a "Click," it means a real human tapped your message.

Because we cannot override the operating system's built-in battery protections, you will naturally see a slight drop-off between Clicks and Views for your Samsung audience.

Key Takeaways:

Accuracy: Your "Clicked" metrics remain a highly reliable indicator of user interest and engagement.
Industry Standard: This "Cold Start" block is a known behavior of the Samsung Internet browser and affects all web push platforms across the industry.
No Action Required: You do not need to adjust your campaigns. Users who are actively using their devices (Warm Starts) will continue to receive and view your links seamlessly.